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	<title>Revere Strategy Group</title>
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	<link>http://www.reverestrategy.com</link>
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		<title>Revere Launches New Site for Coalition:  HighNoon4HealthCare.org</title>
		<link>http://www.reverestrategy.com/2009/11/revere-launches-new-site-for-coalition-highnoon4healthcare-org/</link>
		<comments>http://www.reverestrategy.com/2009/11/revere-launches-new-site-for-coalition-highnoon4healthcare-org/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:07:22 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/?p=246</guid>
		<description><![CDATA[Revere Strategy Group helped the HighNoon4HealthCare coalition launch a new site where Americans can call, write or Tweet their Members of Congress to urge the to vote against a Washington health care takeover.
Check out HighNoon4HealthCare today.

Some of the Coalitions partners include:  Council for Citizens Against Government Waste,  The American Conservative Union,  National [...]]]></description>
			<content:encoded><![CDATA[<p>Revere Strategy Group helped the HighNoon4HealthCare coalition launch a new site where Americans can call, write or Tweet their Members of Congress to urge the to vote against a Washington health care takeover.</p>
<p>Check out <a href="http://www.highnoonforhealthcare.org/">HighNoon4HealthCare</a> today.</p>
<p><a href="http://www.reverestrategy.com/wp-content/uploads/2009/11/High-Noon-For-Healthcare-Stop-the-Washington-Takeover-of-Healthcare..jpg"><img src="http://www.reverestrategy.com/wp-content/uploads/2009/11/High-Noon-For-Healthcare-Stop-the-Washington-Takeover-of-Healthcare.-300x165.jpg" alt="High Noon For Healthcare | Stop the Washington Takeover of Healthcare." title="High Noon For Healthcare | Stop the Washington Takeover of Healthcare." width="300" height="165" class="alignnone size-medium wp-image-249" /></a></p>
<p>Some of the Coalitions partners include:  <a href="http://councilfor.cagw.org/site/PageServer?pagename=CCAGW_homepage">Council for Citizens Against Government Waste</a>,  <a href="http://www.conservative.org/">The American Conservative Union</a>,  <a href="http://www.ntu.org/main/">National Taxpayers Union</a>, <a href="http://www.atr.org/">Americans for Tax Reform</a>, <a href="http://www.cwfa.org/main.asp">Concerned Women for America</a>, <a href="http://www.eagleforum.org/">Eagle Forum</a>, <a href="http://www.sbecouncil.org/home/index.cfm">The Small Business and Entrepreneurship Council</a>,  <a href="http://hispanicleadershipfund.org/">The Hispanic Leadership Fund</a>, and many others. </p>
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		<title>New Study:  Online Sources Shape Policy Positions</title>
		<link>http://www.reverestrategy.com/2009/11/new-studyonline-sources-shape-policy-positions/</link>
		<comments>http://www.reverestrategy.com/2009/11/new-studyonline-sources-shape-policy-positions/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 19:29:43 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/?p=241</guid>
		<description><![CDATA[A new study released by Edelman: &#8220;Capital Staffers Index A Trans-Atlantic Analysis of Digital Media’s Impact on Shaping Policy&#8221; shows the impact online sources are having on policymaking.
Some of the more interesting findings from the study:
Digital media has moved from a passiveresource to an active driver of public policy. 
We are witnessing an “about face” [...]]]></description>
			<content:encoded><![CDATA[<p>A new study released by Edelman: <a href="http://www.edelman.com/Capital_Staffers_Index.pdf">&#8220;Capital Staffers Index A Trans-Atlantic Analysis of Digital Media’s Impact on Shaping Policy&#8221;</a> shows the impact online sources are having on policymaking.</p>
<p>Some of the more interesting findings from the study:</p>
<blockquote><p>Digital media has moved from a passiveresource to an active driver of public policy. </p>
<p>We are witnessing an “about face” with an increased use of Facebook to supplement face to face interaction among policymakers and constituents</p>
<p>The blogosphere has become an important channel for researching and shaping policy with nearly 40% of staffers using it to monitor news on policy issues and to secure constituent opinion</p></blockquote>
<p>Additionally, the study found that:</p>
<blockquote><p>One in five staffers have changed a policy position based on online sources.</p></blockquote>
<p>This new study quantifies the power the internet and new media have on policymaking.  At Revere Strategy Group, we are constantly developing new ways to use technology to advocate for our clients.</p>
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		<title>Twitter Weekly Updates for 2009-10-30</title>
		<link>http://www.reverestrategy.com/2009/10/twitter-weekly-updates-for-2009-10-30/</link>
		<comments>http://www.reverestrategy.com/2009/10/twitter-weekly-updates-for-2009-10-30/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/2009/10/twitter-weekly-updates-for-2009-10-30/</guid>
		<description><![CDATA[
Using Social Media to Get News and Information &#8211; Revere Strategy Group http://ow.ly/whnB #
Great video on using social media to get news and information. http://bit.ly/yFmoZ #
Just added myself to the http://wefollow.com twitter directory under:  #washington_dc #newmedia #onlineadvocacy #politics #socialmedia #twit #
Is promoting this on Twitter an oxymoron? &#8211; Cult of the Somewhat Delayed  [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Using Social Media to Get News and Information &#8211; Revere Strategy Group <a href="http://ow.ly/whnB" rel="nofollow">http://ow.ly/whnB</a> <a href="http://twitter.com/reverestrategy/statuses/5109943348" class="aktt_tweet_time">#</a></li>
<li>Great video on using social media to get news and information. <a href="http://bit.ly/yFmoZ" rel="nofollow">http://bit.ly/yFmoZ</a> <a href="http://twitter.com/reverestrategy/statuses/5110097932" class="aktt_tweet_time">#</a></li>
<li>Just added myself to the <a href="http://wefollow.com" rel="nofollow">http://wefollow.com</a> twitter directory under:  #<a href="http://search.twitter.com/search?q=%23washington_dc" class="aktt_hashtag">washington_dc</a> #<a href="http://search.twitter.com/search?q=%23newmedia" class="aktt_hashtag">newmedia</a> #<a href="http://search.twitter.com/search?q=%23onlineadvocacy" class="aktt_hashtag">onlineadvocacy</a> #<a href="http://search.twitter.com/search?q=%23politics" class="aktt_hashtag">politics</a> #<a href="http://search.twitter.com/search?q=%23socialmedia" class="aktt_hashtag">socialmedia</a> #<a href="http://search.twitter.com/search?q=%23twit" class="aktt_hashtag">twit</a> <a href="http://twitter.com/reverestrategy/statuses/5111771769" class="aktt_tweet_time">#</a></li>
<li>Is promoting this on Twitter an oxymoron? &#8211; Cult of the Somewhat Delayed  Wired.com <a href="http://ow.ly/wD8i" rel="nofollow">http://ow.ly/wD8i</a> <a href="http://twitter.com/reverestrategy/statuses/5176988173" class="aktt_tweet_time">#</a></li>
<li>Facebook to offer &#39;Memorialized&#39; Profiles <a href="http://ow.ly/wRj3" rel="nofollow">http://ow.ly/wRj3</a> <a href="http://twitter.com/reverestrategy/statuses/5203223327" class="aktt_tweet_time">#</a></li>
</ul>
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		<item>
		<title>Facebook to offer &#8220;Memorialized&#8221; Profiles</title>
		<link>http://www.reverestrategy.com/2009/10/facebook-to-offer-memorialized-profiles/</link>
		<comments>http://www.reverestrategy.com/2009/10/facebook-to-offer-memorialized-profiles/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:08:50 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/?p=236</guid>
		<description><![CDATA[We all knew Facebook was very popular, but not the site is extending its reach beyond the grave.  The social networking site Facebook has decided to offer memorialized profiles for members of the network who pass away.
&#8220;The five-year-old social network will &#8220;memorialize&#8221; profiles of the dead if their friends or family request it.&#8221;
In the [...]]]></description>
			<content:encoded><![CDATA[<p>We all knew Facebook was very popular, but not the site is extending its reach beyond the grave.  The social networking site Facebook has decided to offer memorialized profiles for members of the network who pass away.</p>
<blockquote><p><a href="http://www.startribune.com/science/66379142.html?elr=KArksLckD8EQDUoaEyqyP4O:DW3ckUiD3aPc:_Yyc:aUUZ">&#8220;The five-year-old social network will &#8220;memorialize&#8221; profiles of the dead if their friends or family request it.&#8221;</a></p></blockquote>
<p>In the announcement Facebook says the memorialized profiles will differ from regular Facebook profiles.</p>
<blockquote><p><a href="http://www.startribune.com/science/66379142.html?elr=KArksLckD8EQDUoaEyqyP4O:DW3ckUiD3aPc:_Yyc:aUUZ">For example, the site will remove any contact information and bar people from logging in. The person&#8217;s profile also won&#8217;t appear in the &#8220;suggestions&#8221; section of Facebook, and only the deceased person&#8217;s confirmed friends will be able to find them in a search</a>.</p></blockquote>
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		<title>Using Social Media to Keep you Informed</title>
		<link>http://www.reverestrategy.com/2009/10/using-social-media/</link>
		<comments>http://www.reverestrategy.com/2009/10/using-social-media/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 23:21:15 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/?p=227</guid>
		<description><![CDATA[A great video from UPS on how to use social media to stay updated on current trends and news in your industry.  The short (90 second) video features Adam Ostrow of Mashable explaining the basics of using social media to monitor what is important to you.

]]></description>
			<content:encoded><![CDATA[<p>A great video from UPS on how to use social media to stay updated on current trends and news in your industry.  The short (90 second) video features Adam Ostrow of <a href="http://mashable.com/2009/10/23/ups-video/">Mashable</a> explaining the basics of using social media to monitor what is important to you.</p>
<p><code><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/qZ5l_0uvY7g&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/qZ5l_0uvY7g&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
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		<title>Twitter Weekly Updates for 2009-10-23</title>
		<link>http://www.reverestrategy.com/2009/10/twitter-weekly-updates-for-2009-10-23/</link>
		<comments>http://www.reverestrategy.com/2009/10/twitter-weekly-updates-for-2009-10-23/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 21:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/2009/10/twitter-weekly-updates-for-2009-10-23/</guid>
		<description><![CDATA[
Small Business is Warming to Social Media &#8211; Revere Strategy Blog http://ow.ly/v0nr #
New Web Rules Political Campaigns?  States weigh campaign rules for the Internet age http://ow.ly/v8j7 #
UCLA Study: The Internet Is Altering Our Brains &#8211; FOXNews.com http://ow.ly/vyUP #
Twitter optimistic despite slowing US growth http://ow.ly/vE64 #
Small Business is Warming to Social Media « Revere Strategy [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Small Business is Warming to Social Media &#8211; Revere Strategy Blog <a href="http://ow.ly/v0nr" rel="nofollow">http://ow.ly/v0nr</a> <a href="http://twitter.com/reverestrategy/statuses/4951425156" class="aktt_tweet_time">#</a></li>
<li>New Web Rules Political Campaigns?  States weigh campaign rules for the Internet age <a href="http://ow.ly/v8j7" rel="nofollow">http://ow.ly/v8j7</a> <a href="http://twitter.com/reverestrategy/statuses/4982350274" class="aktt_tweet_time">#</a></li>
<li>UCLA Study: The Internet Is Altering Our Brains &#8211; FOXNews.com <a href="http://ow.ly/vyUP" rel="nofollow">http://ow.ly/vyUP</a> <a href="http://twitter.com/reverestrategy/statuses/5030454834" class="aktt_tweet_time">#</a></li>
<li>Twitter optimistic despite slowing US growth <a href="http://ow.ly/vE64" rel="nofollow">http://ow.ly/vE64</a> <a href="http://twitter.com/reverestrategy/statuses/5042868429" class="aktt_tweet_time">#</a></li>
<li>Small Business is Warming to Social Media « Revere Strategy Group <a href="http://bit.ly/4DfyDi" rel="nofollow">http://bit.ly/4DfyDi</a> <a href="http://twitter.com/reverestrategy/statuses/5045446750" class="aktt_tweet_time">#</a></li>
<li>Twitter Set to Launch New Features « Revere Strategy Group <a href="http://bit.ly/s1EJt" rel="nofollow">http://bit.ly/s1EJt</a> <a href="http://twitter.com/reverestrategy/statuses/5045457222" class="aktt_tweet_time">#</a></li>
</ul>
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		<title>Twitter Set to Launch New Features</title>
		<link>http://www.reverestrategy.com/2009/10/twitter-set-to-launch-new-features/</link>
		<comments>http://www.reverestrategy.com/2009/10/twitter-set-to-launch-new-features/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 12:42:59 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Technology/Tools]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Online advocacy]]></category>
		<category><![CDATA[Online communications]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.reverestrategy.com/?p=221</guid>
		<description><![CDATA[Twitter CEO Evan Williams spoke to a Web 2.0 Conference in San Francisco yesterday where he hinted that Twitter will soon be launching some new features.
&#8220;Our US Twitter.com growth has slowed temporarily and there are some things we will be launching that we think will pick that back up,&#8221; Williams said.
While Twitter&#8217;s growth has slowed, [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter CEO Evan Williams spoke to a Web 2.0 Conference in San Francisco yesterday where he hinted that Twitter will soon be launching some new features.</p>
<blockquote><p><a href="http://www.google.com/hostednews/afp/article/ALeqM5jXkhICQ804KtI-Tr4xjnjkscRFhQ">&#8220;Our US Twitter.com growth has slowed temporarily and there are some things we will be launching that we think will pick that back up,&#8221; Williams said.</a></p></blockquote>
<p>While Twitter&#8217;s growth has slowed, it is still growing.  And with Twitter reportedly in talks Microsoft and Google about licensing Twitter data feeds, they may find the business model they have been searching for to generate revenue.  </p>
<p>But I found this quote most interesting:</p>
<blockquote><p><a href="http://www.google.com/hostednews/afp/article/ALeqM5jXkhICQ804KtI-Tr4xjnjkscRFhQ">&#8220;The number of interesting things we can do with Twitter is just endless,&#8221; Williams said during an on-stage chat with John Battelle on the opening day of a Web 2.0 Summit in San Francisco. &#8220;It just blows my mind.&#8221;</a></p></blockquote>
<p>I agree with Williams that people are just now starting to discover many of the ways to use Twitter.  Stay tuned in the coming months as Revere will be launching some new projects that are heavily using Twitter.</p>
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		<title>Small Business is Warming to Social Media</title>
		<link>http://www.reverestrategy.com/2009/10/small-business-is-warming-to-social-media/</link>
		<comments>http://www.reverestrategy.com/2009/10/small-business-is-warming-to-social-media/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 21:22:13 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://revereblog.com/?p=185</guid>
		<description><![CDATA[A recent survey showed that 45% of small business owners have turned to Facebook and Twitter to help market their companies.

According to the survey, which ran in mid-September 2009, 45 percent of small-business owners have Twitter or Facebook accounts. That&#8217;s astonishing considering that today only 44 percent of all small businesses have websites, according to [...]]]></description>
			<content:encoded><![CDATA[<p>A<a href="http://www.dailyfinance.com/2009/10/16/watch-out-google-and-adobe-small-business-is-warming-to-social/"> recent survey</a> showed that 45% of small business owners have turned to Facebook and Twitter to help market their companies.</p>
<p><span id="more-185"></span></p>
<blockquote><p><a href="http://www.dailyfinance.com/2009/10/16/watch-out-google-and-adobe-small-business-is-warming-to-social/">According to the survey, which ran in mid-September 2009, 45 percent of small-business owners have Twitter or Facebook accounts. That&#8217;s astonishing considering that today only 44 percent of all small businesses have websites, according to some surveys. Remember, the Internet is over a decade old, but social media is really only two to three years old, if that.</a></p></blockquote>
<p>And it just isn’t small companies.  Take <a href="http://www.skittles.com/">Skittles</a> for example.  Their entire site is nothing more than a Twitter feed of people talking about Skittles.</p>
<p>Social media is low-cost, easy to use and has the added benefit that it is viral by nature – it is ‘social’ media after all.  And as the article points out, social media is only 2 to 3 years old.   And as more users come up with new and creative ways to use sites like Facebook and Twitter to market their products, more and more organizations – both big and small – will turn to social media to promote themselves.</p>
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		<title>Guest Editorial in the Tennessean</title>
		<link>http://www.reverestrategy.com/2009/10/guest-editorial-in-the-tennessean/</link>
		<comments>http://www.reverestrategy.com/2009/10/guest-editorial-in-the-tennessean/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 00:04:14 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://revereblog.com/?p=181</guid>
		<description><![CDATA[I wrote a guest editorial in the Tennessean this week about about legislation to impose consumer privacy rules on websites and advertisers.

The Internet has transformed our daily lives in ways that were unimaginable just a few years ago. From e-mail to Internet phone service, cell phones and social networking, the Internet has changed the way [...]]]></description>
			<content:encoded><![CDATA[<p>I wrote a guest editorial in the <a href="http://www.tennessean.com/article/20091014/OPINION01/910140382">Tennessean</a> this week about about legislation to impose consumer privacy rules on websites and advertisers.</p>
<p><span id="more-181"></span></p>
<blockquote><p><a href="http://www.tennessean.com/article/20091014/OPINION01/910140382">The Internet has transformed our daily lives in ways that were unimaginable just a few years ago. From e-mail to Internet phone service, cell phones and social networking, the Internet has changed the way we shop, network, find information, manage finances, schedule our lives and even the way we communicate.</a></p>
<p><a href="http://www.tennessean.com/article/20091014/OPINION01/910140382">And while the Internet offers us many benefits — and promises to give us more mobility, choices and flexibility — many consumers are growing concerned about their privacy online.</a></p></blockquote>
<p>I believe that the best solutions to the public policy issues effecting the technology industry are best solved when consumers, technology companies and regulators work together on</p>
<blockquote><p><a href="http://www.tennessean.com/article/20091014/OPINION01/910140382">No law or government regulation will solve all privacy and security concerns. Technology companies need to continue to offer marketplace solutions and, most importantly, consumers need to protect themselves&#8230;</a></p></blockquote>
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		<title>NBA to Unveil Social Media Policy</title>
		<link>http://www.reverestrategy.com/2009/09/nba-to-unveil-social-media-policy/</link>
		<comments>http://www.reverestrategy.com/2009/09/nba-to-unveil-social-media-policy/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:49:25 +0000</pubDate>
		<dc:creator>rgskoglund</dc:creator>
				<category><![CDATA[Technology/Tools]]></category>

		<guid isPermaLink="false">http://revereblog.com/?p=178</guid>
		<description><![CDATA[ESPN recently reported that the NBA is set to unveil and social media policy this week.
The primary restriction of the policy is expected to prevent various team representatives from tweeting during games, after the stir caused late last season when Detroit Pistons forward Charlie Villanueva, then with Milwaukee, tweeted from the Bucks&#8217; locker room during [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sports.espn.go.com/nba/news/story?id=4508595">ESPN recently reported</a> that the NBA is set to unveil and social media policy this week.</p>
<blockquote><p>The primary restriction of the policy is expected to prevent various team representatives from tweeting during games, after the stir caused late last season when Detroit Pistons forward Charlie Villanueva, then with Milwaukee, tweeted from the Bucks&#8217; locker room during halftime.</p></blockquote>
<p>While the NBA is imposing what it calls&#8221;minimal&#8221; guidelines, should they really have to put a policy in place?  For many players, coaches and officials, Twitter acts as another media outlet.</p>
<p>I believe Dallas Mavericks owner Mark Cuban has the right response.  When talking about Twitter he said:</p>
<blockquote><p>I will talk to the guys about never venting or talking about team business on Twitter. That&#8217;s usually what creates problems. [But] Twitter is just another form of media. What you say on Twitter is like saying it on ESPN.</p></blockquote>
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